Beyond ChatGPT: The AI thought leadership playbook

This playbook categorises and profiles 50 specific AI-based tools that can be used by a B2B thought leadership team. These tools cover a wide range of applications: from identifying a relevant topic niche for your brand, to supporting your qualitative and quantitative research processes, to scaling up your content amplification and distribution, to improving your brand's visibility within the big four LLMs mentioned above, among other things.

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50 AI tools powering today’s B2B thought leadership and where to use them

In researching these tools, we’ve drawn out what we see as the key opportunities of AI-based tools within the thought leadership workflow. In addition, we seek to highlight some of the risks and use cases that thought leadership practitioners should avoid.

What’s inside

The playbook groups the 50 tools into five stages of the thought leadership workflow:

1. Strategy and planning: tools for identifying and verifying the right topics for your brand.
2. Quantitative and qualitative research and analysis: including CoLoop for qualitative analysis, Displayr for quantitative data, and synthetic data tools such as Evidenza.
3. Core content creation, localisation and optimisation: from Jasper for repurposing and localising content to Copy.ai for short-form copy.
4. Design and multimedia content creation: image and video generation, and text-to-speech tools such as Murf AI.
5. Distribution, performance optimisation and amplification: including AI-assisted social media management.

Alongside the tool profiles, it sets out the main benefits of an AI-first workflow (speed and volume, better data-driven insight, and savings in time and cost), the main risks (including erosion of brand trust and hallucinations), and how to govern and validate AI outputs so that quality holds up.

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Written by Rob Mitchell and James Watson, the co-founders of Exhibit B, this e-book profiles 50 AI tools powering today’s B2B thought leadership workflow, where to use them, and what to avoid.

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