Is AI the saviour or destroyer of corporate thought leadership?

AI is already changing how B2B thought leadership is researched, written and distributed. For some teams it promises faster research, sharper analysis and more output for the same budget. For others it threatens a flood of generic, interchangeable content that erodes the very authority thought leadership is supposed to build.

In this webinar, the Exhibit B team looks at where AI genuinely helps in the thought leadership workflow and where it gets in the way. We cover the practical questions that in-house teams and their agencies are now facing:

• Which stages of the workflow (topic selection, research design, analysis, drafting and distribution) benefit most from AI tools.
• How AI-based research methods compare with traditional surveys and interviews, and when each is the better choice.
• The risks of homogenised content, weak sourcing and over-reliance on large language models.
• How to keep editorial judgement and original insight at the centre of the process.

The session is aimed at marketing, content and research leaders responsible for corporate thought leadership programmes. Watch the full recording below.