Monetising authority

B2B publishers and event owners hold something many corporate brands want: trusted audiences and editorial authority in their sector. Turning that authority into new revenue, through sponsored research, custom thought leadership and data-led products, is one of the most promising growth opportunities for media businesses today. Doing it well, without damaging the brand, is harder.

In this webinar, the Exhibit B team shares a practical roadmap for opening new revenue and growth opportunities within B2B publishers and event owners. We cover:

• Where thought leadership fits alongside advertising, sponsorship and events revenue.
• How to shape a commercial proposition that corporate buyers understand and value.
• Pricing, packaging and the skills needed to deliver research-led projects profitably.
• How to protect editorial quality and independence as the business scales.

The session draws on our founders' experience of growing FT Longitude and on our current work with media owners. Watch the full recording below.